Humanizing FinTech No.2: Building trust into FinTech marketing for acquisition success
Consider this. India has over 7,000 FinTechs - only running behind the USA and China who have
Customer Acquisition
Humanizing FinTech No.1: The case for empathy in FinTech and how to bake it in your products
Off the many remnants COVID has left lingering in our lives - the odd mask lying in our
A digital lender’s guide to acquiring new borrowers (without burning marketing dollars)
There’s a common misconception around marketing - that it only works when you throw money at it.
Nudges, cross-promotions & rewards: A triad for better conversions in digital lending
Explore the power of nudges, cross-promotions, and rewards to boost conversions in digital lending. Discover strategies for driving customer engagement.
Why your digital lending program needs a growth marketing team
Digital lenders are one panic-google-search away and India has approximately 1,263 digital lending startups offering instant credit.
How lenders can supercharge their conversions to increase loan disbursals
The human brain treats money as a finite resource. People are hardwired to avoid losses and are naturally
Three ways trade credit helps spot supply chain disruptions from miles ahead
Supply chain disruptions can be largely mitigated with insights gleaned from embedded trade credit platform. Demand-led credit, supplier creditworthiness and visibility into possible operational and market-linked risks can be crucial benchmarks.
How BNPL can help boost order values for B2B electronics merchants
Reports suggested that India’s consumer electronics and home appliances market is set to grow at a CAGR