Prism: India's Partnership Lending Stack
Launch, orchestrate, and scale embedded lending across 20+ partners — with one unified control plane for marketplaces, super-apps, DSAs, and the rest of the partnership lending ecosystem.
Prism: India's Partnership Lending Stack
Launch, orchestrate, and scale embedded lending across 20+ partners — with one unified control plane for marketplaces, super-apps, DSAs, and the rest of the partnership lending ecosystem.
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in disbursals processed through Prism's partnership lending stack — across 20+ partners, 7 product categories, and 5–6 million monthly leads.
Built for credit teams. No paywall, no sales follow-up unless you ask.
Why partnership lending needs its own stack
What general lending infrastructure misses
Distribution is fragmented
Borrowers come through marketplaces, super-apps, DSAs, and payment platforms — each with its own onboarding, eligibility, and routing rules. Generic LOSes treat them as one channel and lose 30–50% of demand at the integration boundary.
Lenders are not interchangeable
Different lenders approve different profiles, at different rates, on different days. Without precise matching, approvals stay 40–60% below where they could be.
Per-partner rebuilds do not scale
The default approach to a new distribution partner is months of integration. Past partner number 5 or 6, the engineering team is permanently in integration mode. Prism takes that down to one week per partner.
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What stands out
Three things that change with Prism
Pre-integrated demand network
Lenders don't bring their own partners — Prism brings 20+ pre-integrated marketplaces, super-apps, DSAs, payment platforms, and aggregators. Time-to-first-loan from the integration drops to days.
Seven product types on one stack
Personal loans, business loans, home loans, LAP, gold loans, education loans, and credit cards — every retail credit category on one stack. No separate integrations for new product launches.
₹500+ Cr/month, 5–6M leads/month
The scale Prism is already operating at. Not a pilot setup or a roadmap promise — it's the current monthly throughput across the partner network.
How Prism connects the ecosystem
Six partner types, seven credit products, one stack
Prism sits between distribution partners on one side and credit products on the other — handling matching, routing, and orchestration so lenders can scale partnerships without scaling their integration team.
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Inside Prism
What the partnership lending stack delivers
Partnership lending at scale needs a stack built for it. Prism gives lenders one unified control plane to launch and manage every distribution channel — pre-integrated marketplaces and super-apps, DSAs, payment platforms, financial aggregators, and merchant/SME platforms — with precise borrower-lender matching, one-week partner integrations, and the throughput to process 5–6 million leads a month.
Pre-integrated demand30–50% more borrower demand via Prism's network of pre-integrated digital platforms — marketplaces, super-apps, DSAs, payment platforms, and aggregators.
Precise lender-borrower matching40–60% higher approvals through real-time matching that routes each borrower to the lender most likely to approve at the right rate.
3–5x faster product launchesPersonal loans, business loans, and LAP go live across multiple partners 3–5x faster — without per-partner rebuilds.
One-week partner integrationThe fastest time-to-market in the partnership lending stack: one week per partner integration. 20+ partners onboarded.
Built for scale₹500+ crore in disbursals processed every month. 5–6 million leads handled. PL, BL, HL, LAP, gold loans, education loans, and credit cards.
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