EDI Drives 18x User Growth for a B2B Accounting Platform
How an accounting platform with 10 million SME customers turned in-app credit from a good-to-have into a must-have using FinBox's EDI stack.
EDI Drives 18x User Growth for a B2B Accounting Platform
How an accounting platform with 10 million SME customers turned in-app credit from a good-to-have into a must-have using FinBox's EDI stack.
No paywall. Email required to receive the file.
year-on-year user growth on the platform after the EDI lending product went live.
Built for credit teams. No paywall, no sales follow-up unless you ask.
The challenge
Why the platform needed more than easy in-app credit
MSME cash flows are erratic
Unlike salaried borrowers, small businesses have unpredictable cash flow. Large monthly EMIs are hard to fulfil, which is why lenders cap BNPL and business loans at low thresholds — reducing the credit programme's actual impact.
Most users were offline
A large share of the platform's customers did not function online. They were excluded from formal data sources like GST and Income Tax, and from digital marketplaces like Amazon — locking them out of the alternate-data world too.
Collection efficiency vs. customer experience
The platform needed a credit product that solved the SME's cash-flow problem AND the lender's collections problem at the same time — without breaking the in-app experience that drove engagement.
Get exclusive access — free, no paywall.
Outcomes
What 12 months of EDI delivered
10,000 loans, ~₹55 Cr disbursed
Average ticket size ₹53,000. The book ramped from zero to a ~₹55 crore loan portfolio inside a year — with the platform tracking toward a ₹1,000 crore AUM target.
310x QoQ growth in applications
Loan applications rose 310x quarter-on-quarter in the third quarter as EDI moved from product launch to default repayment mechanism on the platform.
25% repeat application rate
A quarter of borrowers came back for a second loan — high engagement that compounds the data flywheel and lets the platform offer larger limits over time.
Download the case study — the full version, free.
How it was built
What FinBox built for the accounting platform
The client — an accounting platform serving 10 million-plus small businesses — had alternative data that could open formal credit for underserved SMEs. But monthly EMIs do not match the cash-flow rhythm of small merchants. This case study walks through how FinBox built an EDI (Equated Daily Instalment) lending product on top of the platform's existing QR-code payment flow, turning a credit programme from a ₹low-threshold experiment into the engine of an 18x user-growth quarter.
Alternative-data underwritingFinBox's risk engine combined DeviceConnect and CollectX with the platform's own SME signals to underwrite businesses that fall outside GST, Income Tax, and Amazon-style alternate data sources.
EDI tied to QR collectionsMerchants repay through the same in-app QR code they use to accept customer payments. Daily payouts sit in escrow until the loan instalment is deducted — non-payment risk drops because the lender has access to the borrower's daily earnings.
Shorter intelligence cyclesDaily reconciliation surfaces delinquency signals every 24 hours instead of the months-long lag of monthly EMIs. The platform gets time to execute its collections strategy before accounts go bad.
7.5x lower collection costsRouting repayments through QR codes instead of eNACH eliminates interchange fees and the heavy penalties when eNACH mandates fail. Origination, underwriting, and collection costs all drop in parallel.
Embedded credit, end to endOnboarding, KYC, disbursal, and repayment all happen on the platform — automatic debits routed via FinBox APIs from virtual accounts after consent.
Download the case study — free
Email it to yourself in under 30 seconds. No paywall, no sales follow-up unless you ask.